It can be argued that Light Nightclub was first to bring European table & bottle service to nightlife in Las Vegas, at the time a completely original & revolutionary concept.
Light Las Vegas was a place where old & new money met. Designed as a watering hole for high rollers, celebrity socialites and women, Light offered more of a New York vibe where one would come to be part of the crowd, not the club. The experience began with an insane door where those whom guard it hand pick their guests from a crowd of hundreds of hopefuls. After passing a strict dress and appearance code, like a stairway to heaven, you would be swept up an escalator, being the envy of all who still stood on the other side of the velvet ropes.
Light was transformed into The Bank Nightclub in 2009.
Daloof was responsible for every single advertising need for Light Nightclub from logo creation to billboards to magazine ads.