In its second collaboration with Cirque du Soleil, The Light Group introduces GOLD Lounge, a 3,756-square-foot ultra-lounge designed by CDS’s creative team and characterized by its glamorous feel. Inspired by Elvis Presley’s Graceland, the lounge’s modern decor consists of design patterns found within the Memphis mansion and black and gold color palettes that exude sophistication and a sense of refinement. A life-sized horse shaped lamp represents the stables in which Presley spent much of his time. Its long sleek bar and strategically positioned clusters of seating are designed to stimulate conversation and promote social interaction amongst all visitors. A great alternative to the pulsating vibe of a vibrant nightclub, GOLD Lounge will allow its guests to enjoy cocktails in an unrivaled space that transports guest into a relaxing and unwinding state of mind complimented by the artistic and visually arresting scene all around.

Daloof was responsible for every single advertising need for The Bank, anything from napkins & matches, billboards to magazine ads.