By adopting fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Seglar has found ways to keep their interlocking bricks inside the hands of millions. It’s a model that other companies will need to follow, says McKee.

In 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden gadgets. It wasn’t until the following calendar year that they begun using a fresh plastic-injection rounds machine to create plastic bricks, which soon gave them an advantage more than their competition in the flourishing post-war market.

In 49, they commenced producing the bricks with studs with them to enable them to bind together. It was a key version, making the bricks much more stable and durable. Later, in 1958, http://www.lego-x.com/2023/05/11/danish-entrepreneur-adapted-the-lego-business-model-to-survive they built a major improvement with the adding of what is known for the reason that the “stud and joining system”, which usually ensures that each Lego brick fits with any other brick. These two vital iterations will be why Seglar sets produced 40 years previously still interlock seamlessly with those developed today.

Through the years, Lego has kept its finger on the pulse of pop tradition by partnering with big-name franchises just like Star Wars and Harry Potter. They have also accepted the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Followers of Lego), with a variety of sets like the Back to the Foreseeable future DeLorean period machine and a set of woman Nasa experts.