The concept for Panorama Towers was conceived by Laurence Hailler, president of Hallier Properties and Andrew Sasson, founder of the Light Group after not finding suitable luxury housing upon touring the recently built Park Towers and Turnberry Place.[8] As opposed to the large suites that made up the bulk of these complexes, both men wanted a small beautiful modern space in a style similar to what could be easily found in New York and Los Angeles. This led to a joint effort to make their vision of luxury living a reality.

Daloof created the logo & corporate identity along with conceptual pre-opening materials and sales collateral.