FDR, created by The Light Group is Delano’s new subterranean space, aptly named after the hotel’s presidential namesake, and has an unparalleled atmosphere which serves as a destination for the ideal night out in South Beach. With top DJ’s featuring all genres of music, from up-and-coming artists to mainstream club staples, the two-room venue showcases top talent in an intimate environment. New, critically-acclaimed cocktails and internationally renowned music acts and DJ’s transport guests to a carefree oasis, evoking a sense of old world elegance and comfort, leading guests to party in style.

Daloof was responsible for every single advertising need for FDR, from logo creation to magazine ads.